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Flat Fee Realty, Ottawa
Go it Alone, or Use a
REALTOR®?
The fact is, most
people who try to sell their own home end up using a REALTOR® in the
end anyway. Before anybody decides to fly solo through this complex,
time consuming and financially perilous process, they should
consider these questions.
Will you
really “save” the real estate commission?
When buyers see a home for sale ‘by the owner’, they see a bargain.
They imagine the REALTORS® fee going into their pocket, not yours.
Are you
familiar with real estate law?
Complicated and ever changing, real estate law governs nearly every
phase of selling your home.
One wrong move and an entire deal can fall through, or worse, a
lawsuit can ensue.
How many
potential buyers will you reach?
Selling a home takes more than just hanging a “For Sale” sign. How
will you promote your home? Will you write your own ads? How will
you use the Internet, knowing that you’ll have no inside access to
www.mls.ca and
therefore will not be able to post your home on this service?
Do you have
the time?
Promoting a home is a full time job, and you may already have one.
Will you be able to take calls at any time? How about screening the
callers to figure out if they’re qualified to buy your home?
Not everybody who calls is even suitable to walk through your home,
but how do you tell?
Do you know
the market well enough to get the most for your home?
Lacking years of experience, the average do-it-yourselfer is merely
guessing at their listing price. Often they set the price too low
and miss out on thousands of dollars, or they price their home too
high and drive away willing buyers.
What about
your selling skills?
If the personalities of prospective buyers rub you the wrong way,
can you still deal with them effectively? What about your own
defensiveness when you hear negative comments about your home? Best
to keep it at arms length through a REALTOR®.
Do you have
the negotiation skills to keep a deal on track?
When an offer comes in, emotions can run high with so much money on
the line. This is why direct seller-to-buyer deals often end in
disaster. REALTORS® keep it professional and are indispensable when
it comes to bargaining with buyers.
Source: OREA (Ontario
Real Estate Association)
www.howrealtorshelp.ca
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